It all began as a quiet rebellion against the commercial noise that has spread into Lapland.

Lapland has become incredibly popular over the past decade, and while that’s wonderful in many ways, it’s also changed things. The quiet magic of this land can get lost behind mass tourism, rushed group safaris, and polished “experiences” built for efficiency.

For us, that just doesn’t feel right. Lapland isn’t something to be packaged or performed. It’s something to feel. It’s the deep silence of snow-covered forests, the warmth of a fire after a long day outside, the stories shared under northern skies.

But Lapland isn’t something to package. It’s something to feel.

It’s the deep silence of snow-covered forests. The warmth of a fire after a long day outside. The stories shared under northern skies.

That’s why Jusuki exist. To keep things small, personal, and true to the nature and culture of this place. No shortcuts, no staged moments - just honest, heartfelt experiences.

I’m not here to sell you Lapland. I’m here to share it, as a barefoot Lappish, with integrity and love.

We keep the rest untold, our values and story live within those who experience it.

Are you ready for an adventure?